The Hearing Connection and Brain Power

January 30th, 2015 by Tami Ike, Au.D.


hearing and the brain

 The brain and sound signals

According to recent studies by hearing care professionals, the link between hearing health and cognition is becoming more apparent. Though the ears detect sound, we need the brain to make sense of these sounds — to process and interpret what these sounds mean. When someone experiences hearing loss, the brain doesn’t receive the sound signal it is accustomed to processing.

Hearing loss affects relationships

This is why people with hearing loss often find they are struggling and putting more effort into filling in the blanks. It’s tiring trying to keep up, and often people will find they simply don’t have the energy they used to have for everyday activities.

There’s no doubt that good hearing is important for maintaining quality of life, including healthy cognitive function. When hearing fades, oftentimes relationships suffer as well. Research shows that when hearing goes untreated, negative impacts can include a decrease in speech understanding, comprehension, and other cognitive activities, such as memory and the ability to engage in conversation. Isolation and depression can result.

An innovative approach

Oticon’s BrainHearing™  technology, the brainchild of 100 years of experience and innovation, is designed to preserve as much natural sound and detail as possible by helping both ears work together, recognizing and preserving natural speech, separating speech from background noise, and coordinating how sound is best understood by the brain. The BrainHearing technology works with your technology — your brain — to focus your hearing so you can stay connected with life. Your unique hearing profile and personal sound preferences are fine-tuned for maximum results.

We Can Help

Call or visit your local AudigyCertified™ practice today to receive a more natural, effortless listening experience. Anywhere. Anytime.

Tami Ike, Au.D.

About Tami Ike, Au.D.

Dr. Ike established The Hearing Clinic in 1989 after working with the previous owner of Piedmont Hearing Aid Center for three years. She is an alumnus of the University of Florida and Radford University. In 1990 she expanded The Hearing Clinic to Asheboro. That office is now prominently located at 328 North Fayetteville Street, across from Randolph Hospital. As the practice continued to grow, the High Point office relocated to a larger facility at 801 Lindsay Street, and an additional 1,200 square feet was added in 1996 to provide more room for a larger sound booth, a break room, storage room, and additional offices for audiology and administrative functions